The taste of traditions never change

Tang campaign, “The taste of traditions never change” transforms Ramadan nostalgia into a modern invitation. The idea links the brand’s signature taste—rooted in childhood iftars and family traditions—to today’s ways of celebrating. Through stories, social moments, and in-home rituals, we turn flavor into a bridge between then and now, encouraging families to revive what they loved and create fresh memories together. Old memories, new moments—same unmistakable taste.
Shot by @danielbotezatu @litematter